Do you know whose products do you use or wear if you own Dynafit equipment?

Lot of people around world is using Dynafit products. All of them because of they like the design, but most of them also even without realization of the material and fit perfection like to wear due to its comfort and quality.

But who’s behind the products people use during sports and causal activities? Who’s deciding what materials will be used, which colors, what the fit would be? Most of the users of Dynafit product just use them but might question the price of the products. On the other hand, plenty of users have experience with all possible brands of equipment and ended up with Dynafit for a reason. That is - reliability, fit for purpose, durability and of course - nice design.

Who’s behind the scenes? How they know about sportsmen needs? Do these guys even use their own products?

Let me introduce Sibylle, Alessandro and Schorsch - people whom you’ll be sending appreciations for the comfort you’re experiencing during sports activities not only in the mountains.

Alessandro Marengo, Dynafit Design Director


Sibylle Egele; Design Director Softgoods

Schorsch Nickaes, Design Director Hardware

Could you tell us something about you? Your background? We (users of Dynafit products) know, and some might just assume that the products by Dynafit are designed by people “who know”. Who know what are sportsmen’s needs and what they want?

Most of the people working for Dynafit are mountain sport junkies: Beni and Schorsch, who have been significantly shaping Dynafit’s identity over the last 1.5 decades, were professional athletes for many years. Many of us are ambitious amateur athletes, and almost everyone in the company has a strong passion for different outdoor activities….so, I’d say yes: the emotive involvement in what we do is pretty high… eventually too high 😊

Is your work also your hobby? Do you find new ideas, improvements during your activities by yourself or you get inspiration from Dynafit athletes?

Often the best ideas are coming from repeated use during outdoor activity. Some specific solutions are coming directly from the feedback of our pro athletes or testers, sometimes we just get inspiration during a tour, but tales apart there’s also a tremendous lot of work done by designers, developers and engineers in the office to make sure we get things done properly.

How the design cycle works? You work individually on products? Or within small or larger teams that work on full product collection?

We have different R&D teams taking care of each single product category. Our task as product and design managers is to coordinate and lead all teams according to the seasonal brand direction.  Like on the mountains, we only play and work in rope-teams. We are a relatively small company, but our contained size always made us faster in acting and reacting to the market needs and changes.

What is your main driver in product design? Is it material, peoples demand, your preferences of “yeah, this would be good to have in mountains” or a weighted mix of all this? Or is there any market segmentation to entry, advanced, pro/top? Or you prefer top quality for all?

Of course, the needs of users and athletes is the starting point for every project, especially when developing top/pro lines, but there’s also a lot of research made on the market and feedback coming from our dealers and distributors all over the world.

Was there any visible impact of Covid-19 pandemics on people’s behavior in terms of demand for products change?

The pandemic made many consumers more conscious about the need of living a healthier life and being more social / environmental responsible. Consequently, we are experiencing a strong increase in demand for our products, but at the same time the global crisis led to a huge increase in costs for resources materials and transport.


If you were given absolute freedom of choice, what would be the ultimate product collection you’d like to create and why?

We do have almost any freedom of choice, and we are creating exactly what we would like to buy as end consumers.

I’ve read on one of interviews that sustainability is already part of a Dynafit’s codex. How challenging is to maintain sustainability of products versus using of new technologies and materials?

Sustainability is an essential part of our everyday business and starts from the design and development phase and ends with packaging & transport. The biggest challenge is being truly sustainable, but without increasing costs for the end consumer.

Acting is more important to us than talking. We believe that the best way to be sustainable is to make high quality products with long-lasting durability and sturdiness.

What would be the materials of your (Dynafit) focus we can look forward to in next 2-3 years?

We are working on expanding our ski-touring line to meet the needs of the overseas markets, but we are also strategically investing in the non-skimo activities like running, mountaineering and mountain biking. Stay tuned…. lot of cool stuff is coming.

Designers have visions of the future products, market evolution. Do you personally have clear vision of sports world and markets in 10 years from now on? How the vision looks like?

We do! We studied a “roadmap” with all projects from here to 2030, and this means we have a clear vision of how the outdoor sport market will evolve in the next years, and how we want to lead and influence this change.

But realistically speaking, the recent evolutions have taught us, that long term planning is necessary, but you’d better be flexible and versatile to react to unforeseen circumstances , and ready to steer the wheel and change your plans if needed.

I know in most of areas of business, positive feedback is not heard much, but the criticism is heard most. Critics is great for reflection and improvements. But do you even hear some critics on products? From my experience I have hardly bad words about your products.

We don’t consider feedbacks as critics, but as starting point for improvement …and of course you can always improve - that’s important for real progress. In our role it is crucial to distinguish personal tastes from objective problems: opinions can be taken in consideration; problems are meant to be solved.


How much is your work aligned with your interests, hobbies, and personal life? Is it easy to combine? And would you change the ratio or even your role? If you were given option of free choice, would you change something?

Someone said, “Choose a job you love, and you will never have to work a day in your life,”. Obviously, the downside of a job that matches your personal passions or hobbies is that work may take away time from your personal life.

Dynafit uses #speedup and Race is our DNA. Do you live these “codes” yourself?

Hell yeah! It’s not only a race thing, it’s a life mantra that applies to everything including sport & work: being fast in taking decision and reacting is essential on the mountains, and helps a lot in everyday life as well.


From hobbies, personal achievements. Is there anything you’d like our readers to have insight? To share with them?

On a personal level, it’s interesting how much our job is bonding us: most of us are not only colleagues, we are also sport partners and friends sharing free time and life outside of the office. That’s only possible if you share a strong passion and reciprocal respect.


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